Mail is a crucial part of any company’s business.  It is normally the first means of communicating with customers, either for transactional or marketing purposes, yet is often the most undermanaged operational activity.

Many companies never review their mail spend, mostly because it falls under the radar or because the spend is spread out over a number of departments, so never really seems large enough to worry about.  In many cases those organisations who have reviewed their mail spend and made changes to secure significant savings tend to stop once they have reached the first milestone, looking back on what they have achieved, rather than looking forward to what other opportunities exist.

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